“Several studies published in recent years prove it: the quality of the optician’s technical and medical advice is an essential criterion when purchasing a pair of glasses. It is therefore essential for opticians to nurture their relationship of trust with their customers, who rely entirely on their expertise, once at the sales table.
It is to support our partners in creating value and helping them to be systematically convincing at the sales table that we provide them with various tailor-made training courses, flexible according to their expectations and their time and time constraints. organization.
In store, online, or directly in the Nikon loft in our Provins factory: we have multiplied the formats to allow them to understand the products and sales techniques, whatever their needs.
Mastering the technologies specific to each product is the guarantee of being able to advise consumers properly according to their expectations and their profile.
This requires the appropriation of words to speak and convince, and the valuation of the customer experience by using sales support tools: so many sales techniques that contribute to the satisfaction of carriers and the creation of value. This is where training comes into its own. “
Céline TORRACINTA, Marketing Director of BBGR and Nikon Lenswear
The best weapon to outperform at the sales table: understand the needs, master the products and know how to talk about them
BBGR thus offers a whole range of training courses, the variety of formats of which will allow everyone to find their way around according to their constraints:
- In store: for group training
In the presence of a sales representative or a technical expert, the training comes to you. This format, favorable to sharing and conviviality, also allows the whole team to be trained simultaneously.
- E-training: for individualized training
Online training is all about flexibility and adaptability.
Do you want to strengthen your knowledge on a particular subject or support a new employee? The e-training led live and remotely by a trainer is the personalized solution to focus all attention on the employees concerned.
- Webinars: for current topics
Finally, webinars are an opportunity to support you on various topics related to current affairs.
In 1 hour, live, an appointment is given to all of our optician partners on topics such as “How to keep in touch with your customers during Covid-19”, “How to talk about advanced single vision” or ” The Transitions opportunity ”.
“For opticians who have chosen to partner with the Nikon Lenswear brand, we have developed dedicated supports.
Because relying on the power of a consumer brand helps a lot, but this awareness will not be enough if the talk at the sales table does not reflect the superiority of the brand. “
Céline TORRACINTA, Marketing Director of BBGR and Nikon Lenswear
EyeLearn, top time training by Nikon
Because time is not always possible, Nikon has thought of everything with EyeLearn, a solution that adapts to every schedule.
Launched in March 2019, EyeLearn is a fun, digital learning application that makes it easy to learn the features of Nikon products and familiarize themselves with the history of the brand.
It is an application available on PC and mobile which, thanks to quizzes grouped by major thematic families, will make you true experts of the Nikon brand.
Micro-training in a few minutes for:
- Strengthen product knowledge
- Consolidate the sales pitch and enhance the quality of products
- Talking about the Nikon brand to customers
And for those who wish to go further, come and discover how a glass is made in our factory in Provins
What better way to sell high value-added glasses than to understand how they are made? Learn about the manufacture of optical glass by diving into the heart of a fascinating educational visit to our historic production site in Provins, in Seine-et-Marne.
- In the company of a guide, discover the different stages in the design of an optical lens thanks to an optimized tour route. You will thus have all the knowledge to explain to your customers the concentrate of technology that is optical lenses!
- Take the opportunity to discover the Nikon Loft, a total immersion in the world of Nikon and its optical lenses. You will discover all the innovations of Nikon Optical lenses of recent years: products, Studio, dressing and animation of the store …
- The Nikon Loft also serves as a training venue and can be booked on request if you wish to bring all of your teams together for group training.
Launched in 2019, these visiting days are currently suspended given the current health context. We will keep you informed of their reopening!
